Raising funds for Suicide Prevention Australia with humble doilies

This was a pro-bono job done for Jen Ingrey, who founded the Pattern Project with her sister to raise money for suicide prevention. When their mother committed suicide, Jen and her sister discovered that their mother had collected doilies for years and had been using them in her various craft projects. They now raise money by hosting events in which they sell doily-recycled and inspired art and crafts, so the integration of the doily image into the logo was crucial for the new charity. It was wonderful to work with Jen and create a brand identity to help people in the future.

The Pattern Project

Raising funds for Suicide Prevention Australia with humble doilies

This was a pro-bono job done for Jen Ingrey, who founded the Pattern Project with her sister to raise money for suicide prevention. When their mother committed suicide, Jen and her sister discovered that their mother had collected doilies for years and had been using them in her various craft projects. They now raise money by hosting events in which they sell doily-recycled and inspired art and crafts, so the integration of the doily image into the logo was crucial for the new charity. It was wonderful to work with Jen and create a brand identity to help people in the future.

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